ABOUT PRIMED · THE STARTING POINT

The data was there.
The direction wasn’t.

Primed exists because the tools that measure us stop exactly where the hard part begins.

Richard Giles, founder of Primed
RICHARD GILES FOUNDER, PRIMED

A NOTE FROM THE FOUNDER

Built from
the same questions.

Primed started with a simple frustration: every app I used could show me data, but none could tell me what to do with it. Charts, scores, streaks, and then silence, right when I needed a decision.

I wanted a coach that remembered my whole history, understood how I was recovering, and could explain its thinking in plain language.

Something that felt less like a dashboard and more like a conversation with someone who actually knew me.

So I built Primed. It brings your supported training and recovery signals into a coaching conversation, with an explanation for what comes next. It’s the coach I wanted, and it’s available today on iPhone, iPad and Mac.

Meet the coach

WHAT WE BELIEVE

Three principles.
Every decision.

Meaning over metrics.

A number becomes useful when it helps you decide what to do. The explanation matters as much as the recommendation.

Honest, always.

A coach you can trust acknowledges uncertainty, explains its reasoning and leaves room for your judgement.

Start with the individual.

Your history, your goals and how you feel should shape the guidance. Progress means something different to every athlete.

YOUR NEXT CHAPTER

Your next session.
A clearer direction.

Bring your own questions. Start with your next session.

Start free. Pro adds longer-term memory and coaching insights. Compare the plans.