Insights.

Endurance intelligence — thoughts on training, recovery, and the system behind Primed.

6 min read

Why Your Training Plan Isn't Working (Even If It Looks Perfect)

Most training plans fail. Not because they're bad — because they ignore what's actually happening in your body. You can have a beautifully structured plan and still feel flat, fatigued, or like you're going backwards.

5 min read

Primed has changed direction

Primed has shifted focus over the past few months, moving away from its original positioning as a productivity tool and towards something much more specific. It is now being built as an AI system for endurance training.

7 min read

The Next Step: From LLM-First to Context-First

When we first started building Primed, our focus was on one idea: make the language model the heart of the system. But as AI systems became more capable and complex, prompts weren't enough. That's where context engineering comes in.

6 min read

Starting Up Then and Now: 20 Years of Change

Twenty years ago I co-founded my first startup, Recommendation Ventures. Out of that came Scouta, a personalised media recommendation app that was ahead of its time. Looking back at how the startup landscape has been reshaped by technology, capital, and now AI.

8 min read

Our App's AI: A Deep Dive into the "LLM-First" Strategy with Primed

At its core, Primed operates on a fascinating and powerful principle: an LLM-first strategy. Instead of using a Large Language Model as just a feature, the app puts it in the driver's seat — making its own decisions about how to best handle your training requests.

4 min read

The Story Behind the Name: Primed

When I started building Primed, I wanted a name that captured both the creativity of artificial intelligence and the sense of being ready for what's next. The inspiration came from one of the most famous moments in AI history: Move 37 by AlphaGo.

5 min read

Behind the Build: Why I Created Primed (and What I've Learned So Far)

About six months ago, I started a side project in my spare time. Not to launch a new company, but to go deeper into something I believe is going to reshape how we work: AI.