PRESS / September 2026
The story
behind Primed.
An AI endurance coach that brings training, recovery and real life into the same conversation.
Campaign imagery, logos, original app screenshots, facts and copy. ZIP download.
01 / THE ESSENTIALS
Ready for
your story.
Choose individual assets or get the complete kit. Each screenshot set includes light and dark app appearances.
Read the media guide (PDF)CAMPAIGN IMAGERY
Three sports. One perspective.
Rendered campaign artwork for coverage of Primed. Landscape, portrait and square compositions, plus transparent PNG cutouts. These are illustrative digital athletes, not customer portraits.
Campaign imageryJPG compositions + transparent PNGs / digital use3.2 MB
Credit: Primed Technologies. Pixel dimensions and usage guidance are included. Contact us for larger print requirements.
02 / AT A GLANCE
A little context.
- Product
- Primed
- Category
- AI endurance coaching / Health & Fitness
- Platforms
- iPhone, iPad and Mac
- Requirements
- iOS 17+, iPadOS 17+, macOS 14+
- Free
- Coach conversation, training plans and plan edits
- Primed Pro
- Longer-term coaching memory and insights
- US pricing
- Pro: US$29.99 monthly or US$299 yearly
- Connections
- Garmin, WHOOP, Oura, Apple Health and Withings
- Founder
- Richard Giles
- Availability
- App Store
Apple shows regional prices and subscription terms in the app. Connection availability and data depend on your account, device and permissions. Compare plans.
Reviewed September 2026. View the App Store listing.
IN A FEW WORDS
Short description
Primed is an AI endurance coach for iPhone, iPad and Mac. It brings training and recovery into a conversation that helps athletes understand their day and decide what comes next.
Extended description
Primed is an AI endurance coach for iPhone, iPad and Mac, built for runners, cyclists and triathletes. It brings supported training, sleep and recovery data into a conversation about your goals, recent sessions and changes of plan. Athletes can ask questions, understand the reasoning behind a recommendation and adjust their training as life changes. Coach conversations, training plans and plan edits are free to start. Primed Pro adds longer-term coaching memory and insights across weeks. Primed was founded by Richard Giles.
03 / INSIDE THE APP
See the conversation.
See the context.
Original app examples, shown in full. Open an image to inspect or save it at its original resolution.
THE PRODUCT STORY
A clearer next step.
Explore the coach04 / USING THE ASSETS
Keep the story clear.
Use the supplied logos and app screenshots when writing about Primed. Credit Primed and link to beprimed.ai where practical.
Keep logos in their supplied proportions and colours. Do not alter app text or data, or imply that an illustrated app state is a customer testimonial or a guaranteed result.
Screenshot bundles contain original app captures in light and dark appearance. Examples illustrate the product; available features and connections can change.
Older anatomical figure renders are retained as an archive download. They belong to an earlier visual identity and are not the current campaign photography. For other uses or additional imagery, contact media@beprimed.ai.
The campaign folder includes runner, cyclist and swimmer renders in landscape, portrait, square and transparent PNG formats. These are illustrative digital athletes, not customer portraits. Credit Primed Technologies. Pixel dimensions are supplied for digital use.
Download archived figure renders (ZIP)MEDIA ENQUIRIES
A question.
A different angle.
For interviews, product questions or a specific image, contact Richard and the Primed team.
media@beprimed.ai