PRESS / September 2026
The story
behind Primed.
An AI endurance coach that brings training, recovery and real life into the same conversation.
New to Primed? Read the Primed Story, a five-minute overview of how it works, or download it as a PDF (12 pages, 4.3 MB).
Campaign imagery, logos, original app screenshots, facts and copy. ZIP download.
01 / THE ESSENTIALS
Ready for
your story.
Choose individual assets or get the complete kit. Each screenshot set includes light and dark app appearances.
Read the media guide (PDF)CAMPAIGN IMAGERY
Three sports. One perspective.
Campaign imagery for coverage of Primed. Landscape, portrait and square compositions, plus transparent PNG cutouts. These are AI-generated illustrative athletes, not customers or real people.
Campaign imageryJPG compositions + transparent PNGs / digital use4.0 MB
Credit: Primed Technologies. Pixel dimensions and usage guidance are included. Contact us for larger print requirements.
02 / AT A GLANCE
A little context.
- Product
- Primed
- Category
- AI endurance coaching / Health & Fitness
- Platforms
- iPhone, iPad and Mac
- Requirements
- iOS 17+, iPadOS 17+, macOS 14+
- Free
- Coach conversation, training plans and plan edits
- Primed Pro
- Longer-term coaching memory and insights
- US pricing
- Pro: US$19.99 monthly or US$129.99 yearly
- Connections
- Garmin, Wahoo, WHOOP, Oura, Intervals.icu, Apple Health and Withings
- Founder
- Richard Giles
- Availability
- App Store
Apple shows regional prices and subscription terms in the app. Connection availability and data depend on your account, device and permissions. Compare plans.
Reviewed September 2026. View the App Store listing.
IN A FEW WORDS
Company description · about 50 words
Primed is an AI endurance coach for iPhone, iPad and Mac. It builds a persistent model of each athlete from their training, recovery, goals and feedback, then turns that context into a clear next decision. Every decision and its outcome become context for the next, so the coaching relationship improves over time.
Company description · about 100 words
Primed is an AI-powered personalised endurance coach for runners, cyclists and triathletes, available on iPhone, iPad and Mac. It connects supported sources such as Garmin, WHOOP, Oura, Apple Health and Withings, and combines them with each athlete’s goals and feedback in an Athlete Digital Twin: a continuously updated model of how that athlete trains, recovers and responds. Objective facts are resolved before any AI reasoning, and one coaching truth drives Today, Coach and the plan. Because Primed keeps the athlete relationship separate from the underlying AI models, better models make its accumulated context more valuable. Primed was founded by Richard Giles in Perth, Australia.
AVAILABILITY
- Platform status
- iPhone · iPad · Mac · Android (coming soon)
- Connection status
- Garmin · WHOOP · Oura · Withings · Intervals.icu · Apple Health · Wahoo
THE FOUNDER
Richard Giles
Founder bio · short
Richard Giles is the founder of Primed. He has spent more than 30 years across technology, product and commercialisation, and has trained as an endurance athlete since he was 17.
Founder bio · medium
Richard Giles is the founder of Primed. He has more than 30 years’ experience across technology, product and commercialisation, beginning in enterprise technology at Sun Microsystems. He founded Recommendation Ventures, taking a product to market and raising capital, and at Adapptor has taken complex mobile products from concept to delivery for major organisations. A runner from 17, he trained seriously through his 30s and has spent the last 11 years training on Zwift. Primed is the coach he wanted: one that remembers the whole history, understands recovery and explains its thinking in plain language.
STORY PHOTOGRAPHY
The Primed Story cast.
Editorial athlete photography from the Primed Story. Illustrative athletes, not customers or study participants. Credit Primed Technologies.
03 / INSIDE THE APP
See the conversation.
See the context.
Original app examples, shown in full. Open an image to inspect or save it at its original resolution.
THE PRODUCT STORY
A clearer next step.
Explore the coach04 / USING THE ASSETS
Keep the story clear.
Use the supplied logos and app screenshots when writing about Primed. Credit Primed and link to beprimed.ai where practical.
Keep logos in their supplied proportions and colours. Do not alter app text or data, or imply that an illustrated app state is a customer testimonial or a guaranteed result.
Screenshot bundles contain original app captures in light and dark appearance. Examples illustrate the product; available features and connections can change.
Older anatomical figure renders are retained as an archive download. They belong to an earlier visual identity and are not the current campaign photography. For other uses or additional imagery, contact media@beprimed.ai.
The campaign folder includes runner, cyclist and swimmer images in landscape, portrait, square and transparent PNG formats. These are AI-generated illustrative athletes, not customers or real people. Credit Primed Technologies. Pixel dimensions are supplied for digital use.
Download archived figure renders (ZIP)MEDIA ENQUIRIES
A question.
A different angle.
For interviews, product questions or a specific image, contact Richard and the Primed team.
media@beprimed.aiPlatform, event, club or research partnerships: partnerships@beprimed.ai.